Marketing News

  • Marketing April 22, 2021

On Earth Day, L’Oréal Paris pledges to reduce its carbon footprint by 50%

Mumbai: Amid increasing urgency to combat climate change, brands around the world have begun reevaluating their production…

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  • Marketing April 22, 2021

IPL 2021: Herbalife Nutrition partners with Royal Challengers Bangalore

MUMBAI: Herbalife Nutrition is now the official nutrition partner to Royal Challengers Bangalore (RCB) for the 2021 season of the…

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  • Marketing April 22, 2021

From the verge of closing shop, SUGAR Cosmetics delivers 49X returns to investor

MUMBAI: How many people know that the now cult-favourite beauty brand of Gen Z and millennials, SUGAR was once on the verge of…

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  • Marketing April 21, 2021

Washington Sundar signs on as Anker brand ambassador

MUMBAI: Chinese electronics company Anker has roped in Washington Sundar as its brand ambassador. From now, Sundar will helm all…

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  • Marketing April 20, 2021

IPL 2021: Casio G-Shock teams up with Rajasthan Royals

MUMBAI: Casio’s G-Shock range of watches has tied up with Indian Premier League franchise Rajasthan Royals as its official…

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  • Marketing April 20, 2021

Puma India signs Washington Sundar & Devdutt Padikkal

MUMBAI: Global sports brand Puma has signed a long-term partnership deal with two up and coming players, Washington Sundar and…

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  • Marketing April 20, 2021

Global ad fraud rates dip in 2020, but brand risk on the rise: IAS study

NEW DELHI: As the world underwent a tectonic shift in 2020, sparking evolution in consumer behaviour, brands had to resort to…

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  • Marketing April 19, 2021

'Enormous opportunity': Brands upbeat about TV advertising in 2021

MUMBAI: It would be safe to conclude from the BARC TV Universe 2020 figures that television remains our favourite form of video…

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  • Marketing April 19, 2021

We are here to empower, won't judge anyone for their choices: Bhima Jewellers

MUMBAI: Kerala-based Bhima Jewellers has been getting lots of love on social media over the past few days, thanks to its new ad…

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  • Marketing April 17, 2021

Beetel ropes in R Ashwin as its brand ambassador

NEW DELHI: Beetel and its accessory brand FLiX have roped in Indian cricketer Ravichandran Ashwin as brand ambassador. Ashwin…

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