Marketing News

  • Marketing September 17, 2020

PhonePe readies to cash in on the IPL

NEW DELHI: Some call it the biggest advertising festival of the Asian subcontinent; others equate it with the Super Bowl of India…

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  • Marketing September 9, 2020

Design Dereliction: Vi's new logo could have been much more than it is

NEW DELHI: A little more than two years after the Vodafone and Idea merger on 31 August 2018, the brand finally announced a new…

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  • Marketing September 7, 2020

Jeep India celebrates Ganeshotsav with a 162 feet long, 185 feet wide, Ganesha made of 122 Jeep Compass SUVs

Mumbai, September 5th 2020 - This year’s Ganesh Chaturthi festival - the pride and joy of Maharashtra was scaled down due to the…

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  • Marketing September 2, 2020

Samarpita Samaddar joins Bumble as India PR director

KOLKATA: Former Zee Studios PR lead Samarpita Samaddar joins Bumble as India PR director. Based in Mumbai, she will lead the…

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  • Marketing August 27, 2020

As Rasoda meme trends on social media, brands jump in to leverage the heat

NEW DELHI- For the past few days, Rupal Patel Datta aka Kokilaben from a TV serial Saath Nibhana Saathiya has been trending on…

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  • Marketing August 26, 2020

Guest Column: The conventional communications model of niche brands proving an upper hand

Almost as soon as the pandemic hit us earlier this year, businesses across the globe raced to relook at their communications…

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  • Marketing August 25, 2020

Paytm Insider introduces interactive streaming to its creator tools

KOLKATA: In a latest update to its self-publish ticketing solution, Paytm Insider now provides video streaming capabilities with…

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  • Marketing August 25, 2020

Mobile Premier League to sponsor Royal Challengers Bangalore

NEW DELHI: Mobile Premier League (MPL) has announced its sponsorship of the Royal Challengers Bangalore ahead of the upcoming T20…

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  • Marketing August 25, 2020

Celebrate Ganesh Puja with Immunity filled Ratna Modaks

Giving twist to age-old knowledge of Ayurveda in this Ganesh Puja, World’s largest ayurveda products maker, Dabur India Ltd…

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  • Marketing August 17, 2020

Brands bid farewell to MS Dhoni for making India proud

NEW DELHI: Former Indian cricket team captain, Mahendra Singh Dhoni, bid adieu to international cricket on 15 August. He made the…

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