BARC week 7: Lizol leads top brands list

  •  February 27,2021 By IndianTelevision Team

NEW DELHI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 13 February and 19 February 2021.

The data reflects the top 10 advertisers and brands across genres on India’s television, 2+ Individuals, NCCS. All demonstrating ads that were inserted the most in week seven of 2021.

Top Advertisers:

Hindustan Unilever continued to be the biggest advertiser this week also with 220727 insertions.
It was followed by Reckitt Benckiser India, which ranked second with 195332 ad generations.
ITC bagged the third rank this time with 39947 ad AMA. Ponds India came in fourth with 39325 ad insertions.
Godrej Consumer Products and Colgate secured fifth and sixth place with 37495 and 34585 ad views.
Other top brands in the pecking order were as follows: Cadburys, P&G, Brooke Bond, and Lakme.

Top Brands:

This week Lizol led the chart with 24174 ad impressions. Moov Gel came in second with 21410 ad views. Dettol Toilet Soaps secured the third position with 19270 ad insertions.
The fourth and fifth spots were acquired by Lalithaa Jewellery and WhiteHat Jr with 18489 and 17029 ad AMA respectively.
Dettol antiseptic liquid bagged the sixth spot with 16732 ad views.
Other top brands in the pecking order were as follows: Harpic Power Plus, PolicyBazaar, Glow & Lovely and Clinic Plus Shampoo.